The most common errors people make when forming an online business around a niche, is failing to narrow their focus. Many people try to reach and appeal to a broad audience. These people attempt to market to a larger audience, thinking it opens the door for more potential customers.
This is a bad move.
Your niche should be laser focused. Instead of trying to relate to millions, try relating to thousands or even hundreds. Your audience is smaller but more targeted.
Here’s a great real-life example:
You have an eye infection and need to visit a doctor. Do you want to visit a general practitioner or eye specialist? You want the specialist. You perceive a doctor with a narrow focus to have more specialization in that field.
You want someone who knows a lot about one thing rather than a little about a lot of things.
The same is true with niche marketing. Frame yourself as a specialist in one area and you’ll be perceived as the go-to person in that realm.
If you’re starting a blog or any type of online presence, try going too narrow. I bet you can’t. There is an audience for anything.
Interested in food? Keep drilling down. What aspect of food? Cooking, dieting, restaurants, grilling, desserts? How culture plays a role in food? Which preservatives to avoid? Living as a vegetarian?
How about cooking for engineers? Funny, right? Here’s a site with that exact niche…and it grabs over 100,000 visitors a month.
Tags: niche marketing, starting a blog, target audience
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