Throw out any thoughts on blogging that you may currently have. Lots of people consider a blog to be nothing more than a personal diary or the ramblings of an individual.

This is wrong.

A blog is basically any website that provides frequent information on a topic and does so in a chronological manner. So, the most recent post is at the top of the page, which is conducive to frequent visiting of the page.

In other words, people will visit a blog on a regular basis because there is new content all the time, and this new content is front and center.

Visit technorati (a blog directory and search engine) to see a list of the Top 100 blogs. Click on some of those to get a better idea of what a blog can and should be.

In fact, lots of the largest and most successful businesses have blogs, such as: Amazon.com, NY Times, Boeing, Coca Cola, Google, GE, Johnson & Johnson, Nike, Starbucks, and Wal-Mart.

Dozens of other Fortune 500 companies use blogging to their advantage.

The topic of a blog can range from fun and funny to serious. There are extremely popular blogs on humorous cat pictures, technology news and politics.

Blogs do great in search engines and provide good exposure to an audience. A blog is the foundation of building a relationship with people on the web, and this relationship is the foundation of making money online. This is especially true for niche blogging.

The benefits of starting a blog are tremendous. No matter how you intend on making money online, chances are you should be blogging.

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One Response to “What is a Blog?”

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